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Leveraging Branding for Long-Term Growth: Wharton Executive Essentials

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Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

by Barbara E. Kahn

4.2 out of 5

Language	:	English
File size	:	1970 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	128 pages

Leveraging Branding For Long Term Growth: Wharton Executive Essentials Book Cover Global Brand Power: Leveraging Branding For Long Term Growth (Wharton Executive Essentials)

Unveiling the Secrets of Sustainable Brand Success

In the competitive business landscape, branding has emerged as a cornerstone of long-term growth and success. Wharton Executive Essentials: Leveraging Branding for Long-Term Growth empowers business leaders and professionals with the knowledge and tools to build and manage powerful brands that drive sustained profitability.

This comprehensive guide is a distillation of the insights and expertise of Wharton School faculty and renowned branding practitioners. It offers a structured approach to branding, guiding readers through the key principles and strategies that underpin successful brand-building initiatives.

Key Concepts and Strategies

Understanding Brand Identity: Defining the core attributes, values, and purpose that differentiate your brand.
Positioning for Success: Crafting a distinct market position that resonates with your target audience.
Building Brand Equity: Creating and nurturing long-term brand value through customer loyalty and trust.
Managing Brand Experience: Designing and delivering consistent and engaging brand experiences across all touchpoints.
Measuring Brand Performance: Tracking key metrics to monitor brand health, identify areas for improvement, and demonstrate ROI.

Case Studies and Real-World Examples

The book is enriched with compelling case studies and real-world examples that illustrate the practical application of branding principles. Readers will gain valuable insights from the successes and challenges faced by leading brands such as Apple, Our Book Library, and Nike.

Benefits for Business Leaders

By leveraging the principles outlined in Wharton Executive Essentials: Leveraging Branding for Long-Term Growth, business leaders can:

Foster brand loyalty and drive repeat business.
Differentiate their offerings in crowded markets.
Enhance brand reputation and credibility.
Attract and retain top talent.
Maximize return on marketing investments.

About the Authors

This essential guide was meticulously crafted by renowned branding experts from the Wharton School: Barbara E. Kahn, David Reibstein, and John Zhang.

Barbara E. Kahn is Helen L. Crocker Professor of Marketing at the Wharton School. Her research focuses on customer experience, brand management, and marketing strategy.

David Reibstein is the Joseph Wharton Professor of Marketing and Director of the Wharton Customer Analytics Initiative. His research explores the impact of technology on consumer behavior and brand loyalty.

John Zhang is Professor of Marketing and holds the Dr. Felix Zandman Endowed Professorship at the Wharton School. His research examines the role of branding in marketing decision-making and the effectiveness of marketing campaigns.

Unlock the Power of Branding Today

In a world where brands compete for attention and loyalty, Wharton Executive Essentials: Leveraging Branding for Long-Term Growth is an indispensable tool for business leaders seeking to achieve sustainable growth and differentiation. Free Download your copy today and empower your organization to reach its full brand potential.

Free Download on Our Book Library

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

by Barbara E. Kahn

4.2 out of 5